PROFILE

Amiruddin Jaafar Sidek

Chief Operating Officer and Professional Services Director
Custommedia Sdn Bhd, Malaysia

Amir brings more than 30 years of ICT practice experience in various roles across multiple industry domains. He is the Chief Operating Officer and the Consultancy Practice Director of Malaysia's leading software engineering concern, Custommedia Sdn Bhd. Besides leading the business and operational initiatives at the company, he is one of the champions and implementers of the company’s processes in ensuring its compliance to the ISO 9001 accreditation as well as CMMi, and more recently, TMMi Level 5 certification. As a technology strategist, he also drives the company’s key technology projects as well as the R&D&C initiatives in new and innovative technologies, products and services. Professionally, he has acquired multiple capabilities which include corporate management, technology strategist as well as strategic consultancy in the areas of technology adoption & implementation, business process improvements and quality management practices. He has also been actively involved in industry development initiatives both at domestic and international levels with particularly strong interest in the areas of software engineering, software quality, standards and Internet of things. Amir is a member of the Board of Director of the Malaysian Software Testing Board (MSTB), an industry-driven national body which represents the industry’s interests in software quality assurance and promotion of software testing as a profession.